Friday, September 2, 2011
MINI Sales Figures August 2011
MINI USA reported sales of 3,109 cars in August. The August 2011 sales are down 29.7% from the 4,425 sold in August, 2010. The sales are down considerably compared to August of 2010 as well as previous month. MINI blames lack of inventory for the decrease in sales.
“Lack of inventory slowed MINI sales in August due to our annual model year change over in July,” said Jim McDowell, Vice President – MINI USA. “MINI has been fortunate to maintain a tight supply of inventory and many customers submitted specifications for custom MINIs in August so we are confident this will be reflected in September and October sales continuing our momentum this year.”
Year-to-date, MINI sales in the U.S. are up 26.7% on volume of 37,636 compared to 29,704 in the first eight months of 2010.